Mastering Lean Product Development: A Practical, Event-Driven Process for Maximizing Speed, Profits, and Quality First Edition

It is not easy to understand the Toyota New Product Development System and harder still to implement it. Firstly, Ronald Mascitelli excels in this book on how you could launch yourself on your "Lean Product Development" journey. The ideas and concepts are explained and then backed up by suggestions on how to do it. You can feel the experience and passion on every page. Secondly, this book is important because very few people have understood that today Toyota's competitive edge is more in the way it designs it's cars than in the way it manufactures them.

Inhave read several of Ron Mascitelli's earlier books and I have attended 2 of his training seminars at the AME conferences. I find his books and his approach to be practical, readable, and yet firmly grounded in lean thinking. There are a number of books that try to apply the methods of lean manufacturing to lean NPD. I am sure there is some benefit from this, but the real change required to bring lean thinking into NPD requires substantial change. This book addresses these issues admirably. I recommend it very much.

Item came as described and delivered quickly.

Several ideas presented in this book are very helpful for new product development. Ron is very practical and some of his examples fit my organization perfectly. I especially liked the Visual Project Management chapter and application. That alone is worth the price of the book. I also thought that the project planning and risk mitigation chapter was very helpful (and feeds the Visual Project Management board). I was so impress with the book that I bought copies of if for my management team.

As a student learning about design and product development, I can't tell you how practical this is yet. Having said that, I have read several works by this author and am impressed that he offers a clear, concise system for approaching efficient and rapid development.

Great book for product development teams in Lean organizations. Easy and interesting read

Good bookArrived on time.Great price.I am very happy with product.

This was recommended to my husband by a business friend and was very pleased with the book. We were originally told it would be a day or two later than we had requested but it ended up arriving right on time.