

⚡ Defy damage in a flash — because your hair deserves instant strength and shine!
Joico Defy Damage In A Flash is a cutting-edge 7-second bond-building hair treatment featuring liquid keratin and an innovative low-water formula that instantly repairs and strengthens hair fibers. Designed for color-safe use, it delivers salon-quality resilience, reduces breakage, and leaves hair silky smooth and healthy-looking with a unique liquid-to-crème texture.





| ASIN | B0CWCNFDRF |
| ASIN | B0CWCNFDRF |
| Best Sellers Rank | #323,940 in Beauty ( See Top 100 in Beauty ) #137 in Chemical Hair Straighteners |
| Customer reviews | 4.5 4.5 out of 5 stars (320) |
| Date First Available | 13 August 2024 |
| Item model number | 1255662 |
| Item model number | 1255662 |
| Manufacturer | Joico |
| Manufacturer | Joico |
| Product Dimensions | 4.9 x 4.9 x 17.09 cm; 222.26 g |
| Product Dimensions | 4.9 x 4.9 x 17.09 cm; 222.26 g |
L**A
This has been a miracle for my hair. My hair was so dry and brittle with breakage. My hair stylist used it on me at the salon and suggested it for continued use. When I returned in 28 days she was jaw dropping amazed at the difference of softness, strength and no breakage. Softness you can feel to the touch and see the beautiful shine. I wash my hair every 3 days.
S**.
Fine curly hair approved!!! This saved my dry frizzy hair.
E**S
Fantástico. Cabelo macio e brilhante na primeira aplicação.
A**3
Wow, this stuff really exceeded my expectations. I feel like my hair is weak (lots of hair, but the individual strands are very thin) - I have highlighted my hair for years and always wind up with a lot of damage and frizziness at the ends. I order a million different expensive hair products, hoping each one will make a difference but I'm never usually impressed and they never seem to do much. This product made such a difference! And it was so fast and easy. I have countless products that need to be left in for 5, 10, 15 minutes and those are a pain. This took literally 7 seconds and when I got out of the shower to dry my hair, it was so smooth and frizz-free. It really seemed to bond my ends. Great product and I'm so impressed!
V**H
My hairdresser recommended this product and it IS all that it says it is. This helps to calm the frizzies and the tangles in my wet hair. Hair that is prone to be dry nowadays, and fragile. This is my go-to product and I'll be trying others of this brand. It doesn't take much and is cost effective, no heavy scent, brings softness and shine also. I've had this one bottle four 4 months now, and it's still halfway full. Thanks for a great product!
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