White Heat Colour - Semi-Permanent Hair Colour, Cool Neutral Blonde, Vegan, Cruelty Free, Temporary Hair Colour Cream, 150 ml

Five stars awesome I dye it on bleached hair it came a live brilliant tangerine colour just I wannt it . A ll the colours from Bleached London are fantastic and last longer than ecxpected .

Great product now I can’t buy in boots

Love the hint of colour , will buy again

Amazing and reasonably priced. I have naturally dark blonde / dirty fair hair. I didn’t want to bleach. I didn’t want to use a permanent box dye. This turned out even and vibrant on my natural hair. I would say I don’t agree with a lot of these kinds of colours saying to split to towel dried hair. I tried this with another one and got little out of it. On dry hair it works really well

Saved me a lot of time waiting for my hair to grow out the blonde. Easy to apply colour is good exactly what I wanted

Absolutely rubbish! The orangey bits in my hair haven’t changed in the slightest and the blonder bits are now grey. No pink whatsoever. Shocking product

Fantastic vibrant colour, easy to use. I'd recently used a different boxed (well, 3 boxes for thick waist length hair) semi-permanent coppery orange dye, which had lightened my v dark hair by a couple of tones. The colour wasn't very vibrant and it faded quite quickly, & left my dark roots looking very stark. I bought 2 bottles of this dye to try, never having used any from this brand before. I started with just one bottle first, which I applied to washed, UNconditioned, then completely dried hair, but first mixing the full bottle of dye with a little bit of water in a tint bowl. I find it easier to apply/spot any missed bits by doing it this way rather than applying unmixed dye onto wet hair. Goes further than raw dye on dry hair too. I managed to cover all of my very long hair using just the one bottle, it spread really nicely, using a tint brush for the top, then applied/combed through/scrunched through the mid & ends. don't seem to have missed any bits. I left it for an hour or so before rinsing & conditioning. The colour is a deep & vibrant autumnal orange, I really like it. It shows up strongest on the slightly-lightened parts, but also shows surprisingly well on my very dark roots, which has helped to blend them in a bit. I've only washed it 6 times/shampooed it 3 times since dyeing it (every other wash, I rinse thoroughly without shampoo, then use conditioner, which cleans without excessively drying my hair out.) So far, the colour is holding really well. I'll definitely be using this again!

I love their other products. The colour is nice but the bottles need a pump to save waste the same with the conditioner. It is thick and gloopy and very hard to get the right amount of product out and much is wasted making it very expensive. Unfortunately, their bottles aren't standard size and so the pumps can't be switched. The shampoo doesn't lather enough either which is a pity as I like the colour.