PROVOKE Touch Of Silver Brightening Purple Shampoo 200 ml, Neutralises Yellow and Orange tones, Formulated with Violet and Blue Pigments

Brilliant shampoo smells nice makes my hair shiney and soft good value

I like this shampoo it tones down any yellowing of my white hair and brightens it generally good value too

This purple shampoo works well and tones down brassiness and leaves hair looking fresh and bright. Plus, it smells great and doesn’t dry out hair! Can’t say it’s the best but is a good one.

A must for blonde hair. My go to. Gets rid of brassy tones.

Lovely quality product 👌

For someone who’s periodically bleached dark brown hair and has wavy - curly texture this can do wonders on the yellow sections. However brown to blonde there tends to be more orange undertones therefore a blue shampoo would work better. As for the effectiveness on freshly bleached wavy or curly hair, if yours has a tendency to feel dry or brittle naturally, this particular shampoo doesn’t aid in moisturising but does somewhat help the yellowy undertones. At £3 (when I got it) you’re getting what you’re buying but can’t advise for brittle or extremely dry hair.

Great

Amazing! My hair needs conditioner now but this product is the only one that worked for me. Bleached my hair a few times from red box dye and didn't think it would work but it did