Bionova Organic Bilberry Jam 340 g (Pack of 6)

It did taste of bilberries but the texture was as if the fruit had been ground or crushed which I didn't find pleasant. It could have done with being more 'jammy' with the fruit left recognisable. Will not be buying this again.

The Bilberry jam takes me back to Childhood when my mum made Fresh Bilberry Tart!! You cannot buy fresh bilberries in Greengrocers now ! The reason being people are buying blueberries which are very different in taste! So I love the bilberry jam and spread on toast it is delicious!!

Every time my eyes get a bit blurry I buy this product as Bilberries are supposed to be fantastic for one's eyes. I can't say much about any improvement in my eyes but I can say that this product tastes super. Goes great on most breads and is also great mixed with a plain yoghurt. By accident I had dropped a spoonful of the jam into a jelly I was making so rather than fling everything out, I just mixed the lot together. I got a slightly thicker jelly with a really great flavour. Well worth the money.

Plenty of flavour.

I used to pick bilberries as a child - so many good memories of spring/summer. This jam is a little too sweet for my taste, but it has a pleasant flavour. I will certainly buy more shortly.

I have never tasted myrtle/bilberry jam before so I thought I would give it a try. I tend to appreciate dark coloured fruit, and I was not disappointed. Delivery was quick, and there is over a year use-by date.

Brilliant.

I could eat this day in and day out. Love it. My 4 year old eats it as well as most of the fruit is minced so there is no "obstacles" on her toast. An all-around winner!