All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

This is a must read book for anyone trying to make themselves heard in a busy marketplace. This book builds on Godin's earlier books and, if you haven't already read any, I would recommend starting with Purple Cow (and possibly Free Prize Inside) before this one. The book drives home the point that you first need to have a truly remarkable product that appeals to a narrowly defined group of early adopters who are ready to "lie" to themselves (ie convince themselves) that your offering is outstanding in some way. They will then spread the word for you in a way that you simply could not do as a marketer (because no-one would believe you) until your product or service becomes mainstream. Seth uses some excellent examples but you will quickly come up with your own ideas of products and services that have followed exactly this path. Seth Godin also takes his own advice in the way he packages and propagates his remarkable ideas (so don't be put off by the quirky title). Buy these books now, before they become mainstream! Phil Gott

Ok so they didnt really lie, they just told the truth in a very selective fashion.Why? Because they have to! Im a bit of a marketing neewbie but i have to say that I consider this one of the most eye opening books iv ever read. Godin explains how the same fundamental tactics are employed time and time again by advertisers, politicians, newspapers, religious establishments etc to influence the average joe on the street. Godins writing style is casual and jargon free and he seems to make it his mission to help people think for themselves and not become mindless sheep. Its the kind of book you will read in just a few hours, but you'll remember its lesson forever.

A good book to read if you're interested or concerned by marketing, sales or entrepreneurship. The idea described is very simple: can be understood by anyone.

Very well written and clear. Has some great examples. Really useful tool If you are about to launch your own business and know nothing. If you are interested in marketing, you would probably know it anyway but it is sometimes a good thing to be reminded of the obvious.

Despite it was published almost 10 years ago, despite all the changes we faced this last decade, the thoughts and concepts Seth talks about are pretty up to date. I just loved to read about the "worldview" concept and the need to "frame" the comunication to that if you want to succeed. I love books like this one: doesn't teach how to do it in detail, but makes you think how you can do it better using something new that you haven't thought about before.

Another in Seth's style which seem with me to develop a feeling about what he's on about

Great little book, easy to read. Helped me look at my ‘worldview’ and consider those of others. Good read those those that want to share ideas, products or services

Another excellent book by Seth Godin. Well up to his usual standard.

Lo compré sin saber nada de marketing, simplemente tengo un pequeño negocio y me gustaría entender mejor cómo promocionarlo. El libro me ha parecido interesantísimo. No se enfoca en detalles técnicos de cómo publicitar (como qué colores son mejores en tu web, etc.), simplemente en la idea general de qué hace que alguien se "enamore" de un producto. Me ha parecido fascinante y una información muy útil para tener presente. Además, me gusta mucho la filosofía de Seth Godin de no intentar "dar pelotazos", ni mentir, etc. simplemente ilusionar a la gente con un producto que ya es bueno, de forma honesta. Además explica multitud de ejemplos muy interesantes. La única pega que veo es que algunos de los ejemplos son difíciles de identificar porque son marcar americanas o británicas que no conozco, pero hay suficientes conocidos o explicados, como para entender lo que explica. Además, el libro es muy entretenido y está muy bien escrito.

My husband ordered this one and thoroughly enjoyed reading it. Would recommend

As a Seth Godin fan, I decided to pick up “All Marketers are Liars.” I think the book is best for people who are already in the Godin universe because rather than being a “how to,” the book is more like listening to Seth share some of his worldview. Of course, his worldview is worth listening to, so no matter who you are, you’ll benefit from the time you spend. The main idea the book points out is that as a marketer, you’re unlikely to change someone’s point of view. Rather, you’ll succeed if you can find the people who already agree with you and then just invite them to join your client base. Godin shares a story which illustrates this well: “My friend Lisa wrote a best seller a few years ago, and reading the reviews on Amazon is an astonishing experience. About half of the readers gave the book five stars. They talked about how poignant and well-written the book was. They mentioned that they had bought four or five copies for their friends. The other half? They gave it one star. They vilified Lisa, her writing, her lifestyle and even the people who liked the book. What’s going on here? How can one book generate such diametrically opposite points of view? Simple. The book didn’t generate anything. All it did was give people a chance to express the biases they had before they even opened the book.” Another important point that Godin teaches which is often lost in the internet marketing world is that personal interactions really matter. In fact, they’re the #1 reason people will succeed in business. Of course, the original master of personal interaction was Dale Carnegie, and everyone on the planet should read, “How to Win Friends and Influence People.” However, to get a more modern explanation, read what Seth Godin writes, “If a consumer has a lousy telephone experience with a hotel reservations agent, his impulse will be to hate the service from every person he interacts with when he finally arrives at the hotel. The only solution? It’s not expensive carpeting, lower rates or a better mattress. The only solution is a warm, personal interaction between an authentic and caring individual and your disgruntled customer. Facts are not the most powerful antidote to superstition. Powerful, authentic personal interaction is. That’s why candidates still need to shake hands and why retail outlets didn’t disappear after the success of Amazon.” The whole really isn’t about lying. In fact, I don’t think I would have titled the book, “All Marketers are Liars.” But it’s catchy, and the author certainly makes a strong case in the book for why he chose that name. I’m giving the book five stars because I enjoyed reading it, but I’d choose a different one of his books if you’re looking to really advance your marketing efforts.

Good book, small and easy to read. Good color​.

Muy fácil de leer, buenos ejemplos. Es un libro corto y pequeño pero hace un punto en relación a cómo contar historias poderosas.