






💁♀️ Elevate your curl game—shine, stretch, and hold that turns heads all day!
As I Am Curling Jelly is a paraben-free, 8-ounce styling gel designed for kinky, curly, and wavy hair types. It offers 72% curl retention after 5 hours in high humidity, delivers shiny, frizz-free curls, and enhances curl stretch while reducing shrinkage. Perfect for wash & go styling, it leaves hair soft, defined, and fresh-smelling with a clean scent.






| ASIN | B007IVW5M0 |
| ASIN | B007IVW5M0 |
| Best Sellers Rank | #17,525 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #204 in Hair Styling Gels |
| Brand Name | As I Am |
| Customer Reviews | 4.4 4.4 out of 5 stars (6,785) |
| Global Trade Identification Number | 00858380002066 |
| Hair Type | Kinky-Curly-Wavy |
| Is Discontinued By Manufacturer | No |
| Item Form | Gel |
| Item Volume | 236.5 Milliliters |
| Item Weight | 8 Ounces |
| Item model number | hbf-jjj-omgh-mh1240 |
| Liquid Volume | 236.5 Milliliters |
| Manufacturer | As I Am |
| Manufacturer | As I Am |
| Material Type Free | Paraben Free |
| Number of Items | 1 |
| Product Benefits | Frizz Control |
| Product Dimensions | 3 x 3 x 6 inches; 8 ounces |
| Scent Name | Clean Scent |
| UPC | 885215344244 791769487460 885829281669 885650170705 885670296119 885310328194 698798582497 887156479467 884904388132 858380002066 |
| UPC | 885215344244 791769487460 885829281669 885650170705 885670296119 885310328194 698798582497 887156479467 884904388132 858380002066 |
| Unit Count | 227 Grams |
K**.
The best
Just as described. This is the best curling jelly for my hair, Leaves my hair shiny and hold the curl. Apply to soaking wet hair, scrunch, air dry or diffuse, then scrunch out the crunch. Hair is soft, shiny and curly!
J**A
Can not get enough
My daughter loves this stuff for her curls. Cheaper here than at the store too. Keeps her curls frizz free and hold the shape. Lasts forever too. Clean scent
E**A
Works well with wash and go hairstyles
Great product
K**E
Good for soft, defined curls. A little tricky for fine hair.
I like this a lot, it's a really effective curl definer, but it's a little tricky for fine curls. It's a sort of syrupy consistency, which makes it a bit hard to use out of the tub. I think a pump bottle would be way better. You do need quite a bit, but it's also easy to overdo for my hair type. When I get it right, I have bouncy, defined curls. If I overdo it, my hair comes out with strongly defined curls but a slightly tacky feeling. For fine curly hair, putting this on dripping wet hair with a generous hand works best. The curls hold up for day but go flat if you sleep on them, bit you can plump them back up the next morning with spray products from the same brand or even just water in a spray bottle. (Oh, and it has barely any scent, which I love.)
L**A
Awesome defining jelly
I love As I Am products. They always smell good, feel good (no hard or sticky residue) helps my curls feel hydrated and defined. My hair is 4b/4c, daughters has 3c/4a and son has 2c hair, it does well with all of our textures ! I will say the jelly is just that, very liquid and can get messy becareful not to knock over the container. I recommend their leave ins, shampoos, conditioners, oils and cowashes too. The only thing I havent tried is the double butter cream but that's next on my list.
M**S
Buying very constantly from now on!
Very happy with my purchase! Best curling jelly for textured hair I've ever seen!!!!!
S**N
Very thin
I thought that this would be a lot thicker but it’s not. It’s hard to curl my stubborn gray but it hold a little and give me some curls to my pattern. Scent is nice, leaves a little residue in my hair
M**A
Perfect product!
This is the only brand that I use and it works wonders for my natural hair!
A**E
C’est mon gel préférée 😍! Super nourrissant (il ne faut pas en mettre trop sinon cheveux poisseux), il ne durcit pas les cheveux, belles définition de boucles qu’on a déjà naturellement, les assèches pas. Top ! Je l’avais acheté la première fois dans le magasin Colorful Black sur Paris, ça a été un coup de cœur depuis je le rachète tout le temps avec la lotion hydratante. J’aime beaucoup la marque AS I Am, ils font de super produits.
C**N
Cette gelée es un excellent produit pour coiffer les cheveux frisés et très crépus
M**.
Prodotto styling fantastico! Perfetto anche per chi come me ha un riccio di tipo 2b/c non appesantisce assolutamente il capello e non fa il solito "effetto bagnato" lascia i capelli super morbidi. Il profumo è buono sa di cocco ma soprattutto è delicato non da fastidio. Arrivato nei tempi previsti.
L**A
This product does not dry out my hair, it defines my curls beautifully.
C**N
Gel per bambini. Buon profumo, fa il suo lavoro. Ovviamente non è a lunghissima tenuta ma un po’ tiene
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