

🥇 Fuel their adventure with every bite — because your dog deserves the best!
VICTOR Purpose Grain-Free Active Dog & Puppy Dry Food delivers 33% premium protein from beef, pork, and fish meals in a gluten- and grain-free formula designed for all breeds and life stages. Enhanced with the exclusive VPRO blend of vitamins and minerals, it supports muscle development, immune health, and a shiny coat. Made in Texas with locally sourced ingredients, this high-energy kibble is ideal for active dogs, puppies, and dogs with grain sensitivities seeking superior nutrition.



































| ASIN | B00CM71SFA |
| ASIN | B00CM71SFA |
| Additional Features | Grain-Free, Proprietary VPRO Blend |
| Age Range Description | All Life Stages |
| Allergen Information | Grain-Free |
| Animal Food Diet Type | Veterinary Diet |
| Animal Food Nutrient Content Claim | High Protein |
| Best Sellers Rank | #11,982 in Pet Supplies ( See Top 100 in Pet Supplies ) #587 in Dry Dog Food |
| Brand Name | VICTOR |
| Breed Recommendation | All Breed Sizes |
| Container Type | Bag |
| Customer Reviews | 4.6 4.6 out of 5 stars (2,268) |
| Date First Available | May 2, 2013 |
| Dog Breed Size | All |
| Flavor | Beef |
| Global Trade Identification Number | 00894308002534 |
| Included Components | 15 lb. Bag of Dog Food |
| Is Discontinued By Manufacturer | No |
| Item Form | Dry Kibble |
| Item Type Name | Dry Dog Food |
| Item Weight | 15 Pounds |
| Item model number | 2534 |
| Manufacturer | Mid America Pet Food LLC |
| Manufacturer | Mid America Pet Food LLC |
| Manufacturer Part Number | 2534 |
| Model Number | 2534 |
| Number of Items | 1 |
| Occasion | growth, maintenance |
| Product Dimensions | 3.5 x 15 x 21 inches; 15 Pounds |
| Recommended Uses For Product | Active, Grain Allergies, Puppies |
| Special Ingredients | grain-free |
| Specific Uses For Product | Active, Coat, Immune Support |
| Target Species | Dog,Fish |
| UPC | 894308002534 |
| Unit Count | 240 Ounce |
| Warranty Description | VICTOR Product Satisfaction Guarantee: If you (or your pet) are not 100% satisfied with any VICTOR product. Contact the Amazon Seller for more details. |
V**R
Dogs love it
Great dogfood
S**.
Excellent high quality All Life Stages food.
I raised my lab on Taste of the Wild and she loved it. Her health has been great for the past eight years but recently I have been getting quite worried about it being manufactured by Diamond foods who has a somewhat lack luster record for recalls. We just added a German Shepherd puppy to our pack and I set out to find a food that was high quality, reasonably priced and all life stages food so that both my girls could eat it. Victor fits that bill. I gathered a list of potential suitors and then researched for several nights finally settling on Victor as it is rated as a high quality 5 star food on several of the pet food review websites, is highly praised on several forums and Victor has never had a recall that I could find. At the time of this review I have now had them on Victor Grain Free for about 4 months. A single 30lb bag will feed both my pups, a 7 month old German Shepherd and an adult Labrador for 1 month. Both my pups have shiny soft coats and unlike the last food they only have occasional gas and never have any stool problems. I rotate between the Active dog and puppy regular and the one with glucosamine since my girls also get a daily liquid glucosamine supplement. The girls love the food and go CRAZY for it. I do add a bit of warm water to the kibble which probably gives it more aroma. Lastly I also appreciate the small kibble size since my dogs eat very quickly. Victor is a winner for me. If your searching for a high quality food I would highly recommend this brand. I am certainly glad that my research into finding a better food led me in this direction. If this review was helpful please click yes below. Thank you.
R**N
Great for our German Shepherd puppy!
We have a 4 1/2 month old Czech German Shepherd, and we switched her to Victor Active on January 18th. She came home from the breeder on a raw food diet that was supplemented with Taste of the Wild High Prairie Puppy. We slowly transitioned her off the raw food. Since we got her, her skin was very dry, and as we transitioned her off of raw food and completely onto the kibble, her coat became more and more dull, and her skin even more dry. We made the decision to try Victor Grain-Free Active Puppy and Beef kibble. We began to transition her on January 17th, and within about 10 days, her skin was beginning to get better, and her coat began to shine about 2 weeks after introducing it. She has been on it now for 6 1/2 weeks and no longer has any dandruff at all. Her entire coat is thick and shiny, and even strangers remark on it. She has also maintained steady growth, is very fit and has gained muscle tone, and she LOVES meal time! Picture 1 (sunrise): 2/3/18, 17 days after beginning Victor her coat is really beginning to shine and her dandruff is gone. Picture 2 (at the vet): 1/23/18, 6 days after beginning Victor. She was still getting the old kibble mixed in as we transitioned her over about a week. Her coat was very dull, and she still had a lot of dandruff, to the point that the vet was concerned. Picture 3 (under couch): 1/8/18, prior to starting Victor. I chose this picture because you can see quite a bit of dandruff if you look closely.
S**E
My doxies love it
The kibble is really small and perfect for my dachshunds. They seem to really like it and they can be kind of finicky.
J**.
High Quality
Victor is one of the best dog foods vs. price on the market, I agree. But I wish they had a dedicated puppy formula. My active teenager GSD loved this but my GSD new pup, not so much. I have tried a few different kibbles with my pup. But that could be to a lot of factors including fat content and who knows what other manufacturers add to their food to enhance the taste. Frankly, the junk kibbles that my pup likes the most, I feed her in limited quantities. So I will continue to use Victor. And in the future if there is a puppy formula, I will buy for my future pups.
A**U
His nutrition
My puppy loves this dogfood’
T**S
Last a long time
Love the monthly subscription!!! No more going all over the place looking for this dog food!!
J**S
Happy Pup=Happy Me.
I was obsessed about getting a high quality dog food for our new rescue pup, who wasn't eating much when we first got her. She was refusing kibbles for the most part, and we tried a couple types. After reading scores of reviews and dog food write-ups, I was torn between Taste of the Wild and this Victor brand. I had friends recommending ToTW, but I was so leery about it being a Blue Diamond product that I wound up getting Victor instead. First thing I noticed was the kibbles were larger than I expected, especially for a "puppy" formula. They're more than twice the size of the Whole Hearted Grain Free she came home on. Still, as long as we moisten it first, she's perfectly happy to gobble this up (and it spoons into her Kong with no problem). Thank heavens....she loved it! She will eat the kibble by itself, but normally, we do reduce the kibble and measure in a bit of ground beef, sweet potato, or an egg. She was a skinny little thing at the shelter, but a few weeks later she's already filling out nicely. Her coat is shiny and healthy, and her stool is well formed with no diarrhea issues. (Well, ONCE, because my husband didn't know about switching dog food gradually and poured her a full serving of this the day after we got it.) I feel quite pleased that we went with this brand.
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