Store Design and Visual Merchandising, Second Edition: Creating Store Space That Encourages Buying

I spent most of my professional sales career in B2B selling, this is my first book about retail industry. I found quite informative, easy to read and understand and indeed made me appreciate the science and effort behind store design and merchandising.I recommend it for any newcomer to retail industry like me. I will use the knowledge I acquire in my sales training courses in the context of sales & marketing integration which is still a challenge in B2B world.

I was excited to receive this book. Opened it as soon as it arrived and was completely disappointed in the quality of the print. The font size is very small and the illustrations are poor in print quality. How the price of $30 is justified, I don't know... Considering a return... Not a fan of digital books, but may try that...may not.. At this price, should be hardcover with color illustrations..

Excelent book for the small and big store owner. Mostly for people that want to change their image store by fixing some of the common mistakes that most make. It covers a lot of aspects of design and customer perception and most important it gives you an alternative of designing the ideal store, not by hiring or spending a lot of people and money but by doign some "common sense" changes and additions that for sure will attract more loyal customers. For the seasoned store owners it reinforces "gut feeling" moves and adds some novel ones. In general, an easy to read book with some good meat to it.

Book required for Interior Design. Good book

Great book for people who would like to learn more about retail store layout and display. After reading a few pages, I realized just how little I knew about merchandising. I will be learning much more than I ever thought. Our store front windows already have changed and our customers love them!

Very good book a must have for and retail business owner or manager (or striving to become) lots of science of how to display, lay out and why. Just a wealth of information.it's well worth the investment. I found it very insightful and helpful. Covers small shops to shopping malls.

Was a little put off by the seemingly high cost of this little paper back book, but it was worth every cent. Full of researched back strategies for designing stores. From the store front to the check out, provides helpful information, cover to cover. Only disappointment was lack of more illustrations, examples and photographs.

Very useful book for anybody who is starting out in visual merchandising. Looks great on the Android Kindle App. I work for a company that created a merchandising position for me, and while I had some previous knowledge, this book was helpful in teaching the basic principles and concepts that I needed.

This is a great book for anyone who wants to learn every detail of retail business. It helps me so much with my MBA. It explains the importance of layout of a retail shop, the colors and how we can attract customers.

For a design book i would have expected it to be in colour

well worth a read if your interested in merchandising, was very informative and helpful with good info and examples of merchandising in the retail environment

Dà una panoramica chiara su visual merchandising e store design, con un approccio pratico e molti esempi.Facile da leggere anche per chi non è esperto del settore.Molti esempi sono riferiti agli Stati Uniti ma i concetti sono facilmente applicabili anche al contesto europeo e italiano.

I've used/referenced this book more often than I can count. It's a great starting point for newbies in the field, and has a LOT of practical examples and best practices.