Clairol Natural Instincts Demi-Permanent Hair Dye, 4 Dark Brown Hair Color, Pack of 1

I really liked this hair color - lasts long and covers all your greys in one application. It's softer than most other colors I've used. Although the hair felt hard/ thick after 2 weeks, they gave a special conditioner in the box for that. I'm happy it fully covered all my greys in one box, and I had a lot of greys to cover. I left it on a bit longer than 45 minutes and it stained the top of my forehead. So if you have fewer greys, avoid keeping it for more than 30 minutes.

First time trying this product after researching plant based and least damaging hair dye. The dark brown variant covered my greying roots blending nicely with my previous colour. Followed the instructions carefully and timely especially my hair has become brittle due to previous dyeing and chemical treatments. No itch or allergic reaction. The treatment included which I applied only to the coloured roots left my hair soft. The tube last me quite a few washes. Highly recommended. Im about to repurchase to replenish my supply. Thanks 😊

Good color, this is good affordable hair dye. Not bad. But for me, it made my hair pretty dry out. - Pro: Great color, affordable price. Treatment and Gloves are included. Easy instruction. Not so much chemicals. - Con: This product made my hair very dry out, and damaged that I never had before. I had to special deep hair mask many times to make my regular healthy hair back. Color is not last long time, it lasted me about 4weeks, I do shampoo once a 2-3days. Bottle is too soft, not stable to stand itself, it fell over without touched, and spilled made mess. - Conclusion: Good for the price. Color is pretty accurate. Everything is included what you need for hair dye. I maybe buy when my budget is tight, but other than that, I'll buy to Schwarzkopf Simply Color Permanent Hair Dye.

Really nice color and shine even though it doesn't cover white hair.

Other hair dyes were burning my scalp this natural hair dye last long and does not adversely affect my scalp. I’m definitely a subscriber for this now.

THIS IS EXCELLENT HAIR DYE! I got this for my daughter. She died her hair with this for Thanksgiving and it's now the New Year and her hair is still vibrant as ever! And it's safe from chemicals!!!