Naturigin Permanent Hair Color (Light Chocolate Brown)

Me convient parfaitement, la couleur dure plus longtemps que les autres marques connues sur le marché , n'agresse pas les cheveux et donne un éclat superbe

Impressed by this product. Easy on scalp, non-toxic, rich vibrant color, foamy rich conditioner. Get some. Never again doing cheap garbage. Customer for life.

The light brown had a red undertone to it so I won’t get that color again. But over all it was easy to apply. Doesn’t smell and I love that they don’t test on animals

I thought that the product had been tampered with when it arrived as the box was open and I didn't see the gloves, however, once I reached out to the company, they informed me that the box is not sealed and that the gloves were on the inside of the instruction sheet. This is the first time that I have attempted to colour my hair as I usually get it done every month at the salon. In fact, I had never thought of doing it myself until someone suggested it. I found the product easy to use and will definitely be buying it again. Only, this time I will select a lighter colour as this one was a bit too dark for my hair.

I'm a basket-case health nut regarding food (I eat only organics) and also household stuff. However, my beauty products have always been a toxic chemical dump; I don't use many, but it's hard to get good performance out of some organic products, and vanity takes over. So, I have exposed myself to years of drugstore-bought hair color, with the smell, discomfort, and carcinogens galore. Which was always horrible for my lupus and psoriasis conditions, and has finally become intolerable. I had it colored at a salon, but their product felt and looked the same, just cost more. Sooo, yes, this still has some chemicals, since it IS permanent hair color! However, it's what it does NOT have that makes it a better choice. Because of that, it truly does not burn or itch my sensitive scalp (I was shocked at the huge difference). It also barely smells, and there were none of the sharp and lingering fumes or any nasal assault like I'm used to. It was easy to apply using the included plastic bottle, and similar in consistency to the brand I've used for years. I was coloring after a long period off, so I processed for 30 minutes - I have stubborn grays and too many of them. Okay, so why just four stars? The same reason with so many hair dyes, BAD color charts! This was called "cocoa" brown, but I'd have named it "dark chocolate" ! I'm attaching a photo. The pictures on the box are lighter, of course. Next time (and I will buy it again!), I'll go lighter for sure. I'm not going to freak out about it; I need a cut next week so can have it highlighted. Or I might "soap cap" tomorrow with Nexxus Therape shampoo, which I've done with mild success before. Also, before I bought this, I read a review about hair feeling coarse/like straw after, but I only noticed that when rinsing the color-guard conditioner out. I used too much - a little goes a long way! That tiny foil packet is meant for more than one use, oops. Anyway, after blow drying on medium heat I had soft hair, with unbelievable SHINE, which my other color never produced. So, my only negative is color reliability, and I've had that problem when trying to switch brands before. Just order one shade lighter than you think you need FOR SURE! YES, I WILL BE BUYING THIS AGAIN