Art Naturals Purple Shampoo, 473 ml

This is the best shampoo we have found to keep natural white hair white. Pleasantly scented with a very good conditioner. We live in a harsh arid climate which can quickly damage light colored hair. My wife is 64 and is very impressed after trying many other brands of all price points. She is also very sensitive to chemicals and scents and gives this product 5 stars. (that is rare for her)

Great product, leaves grey hair shiny and soft, and is a good combo with the Blonde conditioner.

I have a few other purple shampoos to get the brassiness out of my hair. This works great after 2 shampoos!

Love the shampoo. It smells good and doesn't give me a headache like others have. It did a good job for my silver/gray hair. Packaging was a little messy, as you can see in the photo. Maybe they should wrap the bottle on bubble wrap to prevent the pump from leaking the shampoo in the box. Giving a 4 star because of the packaging.

After 20 years of coloring my hair, I finally got sick of the mess every six weeks. As I couldn’t make my hair stop growing, I decided to let the gray have its way. After removing the old color, I was left with a brassy residue on the previously colored hair. Thought I would give this a try to blend the new growth with the old. Works so well I am receiving compliments on my hair color. After using this my white growth is more silver while the brassy blonde leftovers are more ash toned. The effect is subtle. I use this every third shampoo and occasionally use a clarifying shampoo to eliminate any buildup. Makes living with the “skunk stripe” much less painful.