ALURAM Coconut Water Purple Shampoo for Women, Boosts Brightness, Banishes Brass, for All Hair Types

I stopped using my usual purple shampoo when I was diagnosed with frontal fibrosing alopecia, but since I have a mixture of very light-blond and white hair, I could see a difference within weeks--my hair began to take on that dreaded yellow hue. Still, I knew I had to be careful about what I put on my scalp--yellow hair is better than no hair, right? Even so, I kept looking. I was thrilled to find this purple shampoo made with clean ingredients! Not only does it pack all the power of purple and get rid of the dreaded yellow and brassiness, but it leaves hair healthy and shiny, yet clean and voluminous! This is by far the best purple shampoo I have ever used and it hasn't caused any problems at all with my alopecia! Thank you so much, ALURAM!

Smells good and lathers up well! Its pigment is really dark which helps it work well. Highly recommend and a plus that it doesn’t have a bunch of harmful chemicals

This purple shampoo is the BOMB HANDS DOWN! I’ve tried many others but this is the best! Refreshes blonde, gray, ice silver(which is mine) unlike no other! Removes ALL brassiness removed! Don’t have to use often, one wash leaves lasting results. Note: if you wash your hair everyday, you may have to use it more often.

Love, love, LOVE this shampoo. I’ve tried a lot of purple shampoos, and most either do nothing or leave my hair looking slightly lavender and regretful. This one? Absolute perfection. It tones my hair to the exact shade of silver I want…bright, cool, and clean without drying it out. My hair feels soft, not stripped, and the color payoff is just right without overdoing it. Bonus points for smelling great and not feeling harsh. If you’re chasing that true silver/icy blonde and are tired of guessing games, this shampoo understands the assignment. Five stars and a permanent spot in my shower.

During Covid I let my gray grow out. I had dyed my hair since I was in my early 20's which was 50+ years ago. I just got tired of the hassle and expense every 2 1/2 to 3 weeks. My hair didn't turn salt and pepper. It went completely white - yep, what my sister-in-law says that people spend a lot of money trying to achieve! Since Covid, I tried different purple shampoos and purple treatments. They worked ok but nothing mind-blowing. Recently I was close to running out (I only use the purple shampoo once a week). I read reviews of different purple shampoos and decided to try this one. Well, just WOW! - after ONE shampoo, leaving it on less than 5 minutes, my white hair is BRILLIANT, SOFT and so white! I will never go back to the other purple shampoos again. This stuff came out of the container PURE DEEP PURPLE! It doesn't take much either so don't apply a lot, just enough to get a good lathering to cover the hair. I miss my dark hair but at 72 I've accepted the white hair now. I'm just glad that I found a shampoo that will make my hair look like I've had it professionally altered as far as color. This stuff is amazing! I wish that both of my parents who had white hair in their senior years would have used this. It makes the hair absolutely gorgeous.

The product came in the mail quickly and the packaging was still intact without leaking. The fragrance is light. The smell kind of reminds me of baby soap but I like that smell. The purple is very rich in color and cleans the hair well. I bought this because I am trying to buy more “clean” and “low tox” items. This product is not low tox so that is a bit disappointing.

Love this shampoo, does not dry your hair out like other purple shampoos. Fully tones the hair doesn’t need to sit long and doesn’t stain the shower.

My new favorite purple shampoo for my pepper grey hair! It lathers really well, has a great scent, and leaves my hair so soft. My hair was shinier and less brassy after only one use. Well worth the cost.