Natural Instincts Demi-Permanent Hair Dye, 6R Light Auburn Hair Color, Pack of 1

I have used this semi permanent hair color in Light Auburn for years now. It's quick and easy to apply and the color lasts a long time. Completely covers my grey. The conditioner they provide leaves my hair soft and shiney, I would like a big bottle of that stuff! The color is very natural looking too. The instructions say put it on dry hair but I wet my hair first. I have very long hair and the dry method just didn't work for me. I apply it in the shower and rinse it in there too. So easy!

Love this color. Auburn. Not too red. Color came out evenly.

I have been using this product for almost 30 years. It doesn't damage hair like permanent dyes. I use this every few months to give my hair a little color and touch up the roots.

I really like this shade, but it definitely comes out lighter on strawberry blonde hair than the box suggests. Instead of a deep burgundy, it turned into a soft chocolate‑cherry color — still very pretty, just not as dark or dramatic. The formula itself is gentle, smells better than most dyes, and leaves my hair feeling soft thanks to the added oils. If you’re starting with lighter hair, just keep in mind that the final color will be more of a warm reddish‑brown with cherry tones rather than a true dark burgundy. Still, it’s a lovely shade and fades nicely over time.

I've been using various shades of Natural Instincts off and on for decades (currently 4RV on my medium-dark brown hair with some grays). I like that it keeps natural variation in color rather than making your hair flat, 1-tone like box permanent dyes. On my hair it has always stained long-term, so be forewarned. I redo it every 6 weeks or so as my roots come in and the top lightens a bit, but after the first couple of inches the hair has been dyed over several times and doesn't really fade. This has happened with all the colors I've used. That's fine with me. But if you're thinking you'll use this color for a month or two and will then be back to your natural color when it fades, you're going to be upset.

A wonderful product in a stunning color. I have been using it for many years and it saves me lots of money from paying for a dye job in a salon

Color not right. I picked the light auburn as it best matches my natural hair color at the roots. I died my hair blonde a year ago so the bottom half of my hair is blonde and I thought this could be good to get the bleached hair back to my natural color. Turned my hair DARK BURGUNDY. Such an unnatural color red. I’ve washed my hair about 8 times since and it is starting to fade into a nice natural-ish color finally. Unless you are going for an unnatural punchy purple-red I do not recommend.

Love it so far! Simple and fast. Just what I was looking for.

I wish there was a permanent hair dye option for 4RR - Dark Red! So many reds are too bright, but this shade is a vivid dark auburn that does not lean purple/burgundy - I don't know that anyone would mistake it for being natural, but it is a trendy shade of red without being unprofessional.

I've used boxed dye on my hair for decades and recently decided to go from black to dark brown back to auburn. It's going to take a while for the black to grow out, but this dye hits the roots and gives a nice reddish sheen over the black. I don't wash my hair too often, only about once a week because it is thin and dry, so I've never had a problem with this washing out before the next application. I also alternate this with a permanent dark burgundy. One box is enough for a short style - more than a pixie but not quite chin length twice. I just weigh out half the bottle and half of the cream, mix them in an old bottle and apply.

Different product did not come out dark auburn, came out chocolate brown Listed product shows different box and results in 20 mins.this one shows 10. I wanted the 20 min one

Works nicely easy to use

Good to use 👍