Imperial Barber Grade Products Matte Pomade Paste Light-Medium Hold, Natural, No-Shine Finish, Non-Greasy, Add Volume - 5 oz

This is good stuff. I own a very busy barbershop and wanted to try a tub of this out before I ordered in bulk from Imperial themselves. It's thick and creamy texture is better than a few of the other barbershop brands that I've sold in the shop. It may be a few dollars more than some of the other brands, but this stuff is absolutely one of the best. Matte finish with a malleable hold. Obviously if you use lots and on dry hair, you can get much heavier hold, but I think this stuff is awesome for that just off beach hold/look with a little extra hold.

This is a great product. At first I was slightly hesitant to pay the price for such a small size, but the reviews convinced me otherwise, and they have held true. All you need is about a fingertip's worth of pomade for your entire head. Applied to wet hair, you can achieve any style you want. If you leave it alone, it will give your hair a wet look, but if you run your hand through it one time, the sheen goes away, but the hold stays. This was a huge plus for me, because I like being able to style my hair without looking like I put any effort into it. I have bought Imperial paste twice now, and I don't picture myself ever buying a different brand. Do yourself a favor and invest in this. You won't regret it.

Works well for me. It keeps the style and as it dries out, it gives a natural look, not like you are using a product. Easy to wash out and no scent.

Let me start off by saying I'm not the most experienced person in styling and pomades etc. A few months ago I wanted to try something new, I was bored with my hair (I have straight, brown hair btw). I bought this because I wanted to have a more natural, comb over look. It does succeed in the lack of shine to it (it is shinier though, if your hair is wet), but it's hold is sort of weak, which I wasn't surprised with since it's only a 2 out of 4 strength. I've tried multiple styles, slicked back/comb over mix, weird Pompadour (Like I said, I have no idea what I'm doing), just a normal comb over. And they don't really work with this pomade. Like I said, it's a weaker pomade, so it doesn't hold a whole lot, so a pomp wouldn't work well with this. I can just barely pull off the slicked comb over look. The hair on the side where I had my part, and the whorl on the back of my head stick straight up. Which kinda sucks if you're going for a slick, smooth look. The pomade texture is a very creamy feel, almost like cold butter. Trying to apply to wet hands are impossible, it either slides around on your palm, or stays in one place and doesn't spread, like applying cold butter to toast, so apply with dry hands. It smells very VERY light, it's like a cucumber scent to it. The scent fades away after it dries though, so if you have a cologne or deodorant you want to show off, this'll be practically scent free. There's nothing special about the application process, do it with wet, damp, dry (never really tried dry though) and it should work just fine. It stays for around 3-4 hours before losing hold, which for me, isn't that great. I want mine to AT LEAST last 5 or 6 hours. Overall, good pomade, just not flexible enough to fit my ever changing hair styles.

Let's be real, finding a matte hair product that does what it says can feel like searching for Bigfoot. They promise no shine, then leave your head looking like a disco ball at noon. But Imperial's Matte Pomade Paste? This, my friends, is the real deal. First off, the scent. It's like a clean, woodsy barbershop vibe that's not overpowering. Kinda like walking into a fancy salon that hasn't forgotten its rugged roots. Then there's the finish. Matte? More like matte-rrific. No greasy residue, no suspicious glisten in the sunlight – just pure, textured hold that keeps your style locked down all day. Seriously, I ran errands, hit the gym, even braved a surprise downpour, and my hair still looked on point. Speaking of hold, this paste is like the Goldilocks of grip – not too tight, not too loose, just right. It tames my cowlicks without gluing my strands together, and I can rework it throughout the day without it going floppy. Plus, it adds some serious volume, which is a major win for my fine hair. So, if you're tired of matte pretenders and want a paste that actually delivers, look no further. Imperial's Matte Pomade Paste is the holy grail you've been searching for. Trust me, your hair (and your ego) will thank you.

Amazing the look and hold from Imperial is just fantastic. Great style with the matte finish and the hold is just right not to stiff and not too light just right. I have used allot but this is the absolute game changer for the man that wants to keep their hair looking great.

I normally use wax pomaded (Sweet Georgia Brown, Dax) or Black and White. I use the Imperial Pomade a few days a week to keep things looking neat without getting too plastered down. You only need a little, and it has a stronger hold than the Imperial gel.

washes out easily too