Clairol Natural Instincts Demi-Permanent Hair Dye, 3 Brown Black Hair Color, Pack of 1

Shocked by how far this brand has come. I first tried them when I was a broke college student and had to sacrifice to buy a box, back then it was like $30+ a box and I really wanted to use more natural, less harsh chemical hair dyes. Back then (2012-2014) not only was it super expensive for just one box but the color pay off sucked. I was so upset I remember so it took me a while to come back. So glad I gave them another shot because I absolutely loved this hair dye wow! It had minimal bleeding once I washed it the first two times and that's super helpful. Plus the richness of the color is so good! Even after over a month the hair dye is staying put. Although I only wash my hair once a week. I was not expecting this to be as good as it was since it's a more "Natural" hair dye but it blew me away and i'm 100% only buying this brand moving forward. The 3 box deal is unmatched too. I was previously buying the 3 box deal with Revlon but this is my new jam. I think the standout pro of this hair dye is how it DOESN'T burn your scalp or stink too much. Hubby and I are ttc and I really can't be exposed to too many chemicals right now in case I do end up pregnant these months so I really needed something that wasn't going to be so corrosive. Big negative about this brand is that the grey coverage isn't that great. It does cover greys just doesn't erase them fully fully. So keep that in mind. I have nearly a full head of greys and this covered like 98.9% of my greys. There were a few leftovers here and there, maybe like 10 total. Very unnoticeable but if you're a perfectionist it will bother you.

Absolutely love this! I have been using this for almost 10 years and wouldn’t change. Love that it has no harsh chemicals and the color lasts for at least 28 washes. My daughter used to go to the salon and now this is all she uses as well.

Clairol’s Demi-Permanent Black Hair Color is perfect for making a bold shift or refreshing your dark shade without the damage of permanent dye. It’s rich, soft, and ideal for those who want shine and dimension without the long-term lock-in. 🖤 Color That Pops: Delivers a soft black result that looks natural and radiant—no flatness or harsh finish. Whether you’re toning down brassiness or trying something deeper, the color blends beautifully with most hair types and tones. 🪶 Gentle Formula: Ammonia-free and infused with ingredients like coconut oil and aloe vera, it’s designed to nourish while it colors. Great for anyone wanting darker pigment without compromising hair health. ⏱️ 25-Minute Magic: Quick processing time that’s easy to work into your schedule. And because it’s demi-permanent, you won’t have to worry about dramatic regrowth lines as it fades gradually. 💁🏽‍♀️ Great for First-Timers: Whether you’re testing the waters before going permanent or covering early grays, this product gives you just enough color commitment without the pressure. 🧴 Easy Application: Comes with everything you need—gloves, bottle, conditioner—and mixes up easily for mess-free color. Leaves hair feeling soft and shiny post-rinse. 🌟 Final Color Thought: If you're ready to try bold black with a soft edge, Clairol Natural Instincts Demi-Permanent Black is a safe and stunning way to do it. Shine-rich, low-maintenance, and hair-friendly—it’s the perfect pigment glow-up.

Wonderful! Covers all grey hair & is very becoming & easy to use. I just wish it didn't stain my floors!

Good coverage for grey hair

I’ve been using this for over five years now, and it’s honestly the only one I reach for. It’s very DIY-friendly and easy to apply at home, even if you’re not experienced with coloring your own hair. What I appreciate most is that it doesn’t leave my hair feeling dry or damaged afterward — my hair still feels soft and healthy. The color comes out natural looking and consistent each time. I haven’t felt the need to switch brands because it’s been reliable and gentle on my hair.

I love this hair dye! It doesn’t damage my hair or leave a red tint to it and I love that it comes in a 3 pack

Best hair color

Does everything it says and more Covers grey and holds its colour longer than any other brand

This is my FAVOURITE blue black hair dye. Stop searching ladies & get this one!! After trail and error of trying to find a hair dye that doesn’t fade and actually dyes my roots & gives the blackest black look, this is the one!! I’ve bought this three times now and will continue to keep using this product. If i didn’t need to dye my roots every 3 weeks, I would never need to touch up my black hair because of how well this product stains and dyes your hair. It also smells fantastic and makes my hair SO soft!

I really do like this product, especially because it is not super permanent. The colour itself is my "go-to" colour and I really like that the company kept it. It does not take long, does not seem to burn or irritate when it is in use and the conditioner is quite lovely.

I love this colour. Naturally I have dark brown hair but my eyebrows are black. This matches my brows nicely and looks natural. My hair still feels soft after using it once dried. It doesn't feel stringy while washing either. It does bleed a lot the first few washes though so make sure to use a dark towel. I have used this colour two times now. The colour lasts a long time.

This tinted the greys but didn't completely cover them. But overall look of the hair improved. Doesn't look like I dyed it though there's a visible difference.